New business and product development require a lot of time, effort, and COST. Small business or startups almost spend all of their money setting up the business and creating the product. At this point, the biggest challenge that these companies face is getting the product to its right customer.
With limited or no budget, small businesses or startups find it difficult to outsource their marketing needs to professionals. But hey, if you are here and belong to one of such company, there is still a light at the end of the door. You just need to open it now. There are a handful of really good marketing practices that do not require valuable resources and can get your business humming to success.
Here are few secrets that I will be sharing with you that when implemented can help you market your business for FREE.
1. Business listing services – Registering your business with Google My Business allows it to be found more easily on Google searches and it shows up on Google Maps. All you have to do is fill out the form and register, then get your business verified through their confirmation process, which can be done either with a phone call or snail mail. Yahoo! also has a big database of businesses called Yahoo! Local. It’s free, and is certainly worth the few minutes it takes to set up. Microsoft’s Bing
has a similar service to sign up.
2.Work on a Social Media Strategy – We know how thee social media channels work right? We have been using them for our personal use. Interacting with people, gaining information about things, getting entertained and much more. So now as you start your business, the role reverses here. You need to create the content and get it to the audience to read, understand and use via Facebook, Twitter, Instagram, LinkedIn etc.
Choose the platform that best suits your business and align with your business goals. Start small to understand the reception of your content, your viewer’s behavior. Try to generate interest, curiosity and engage the audience. Offer something for free on the social media and see how people get pulled towards your brand. This exercise can prove to be a fantastic way to build an email database that you can use anytime to offer them some amazing deals.
Ramp up your social media marketing efforts as per the engagement. Keep tracking and modify your strategy as and when required. You will surely go a long way.
3.Email marketing for lead generation and engagement – Yes you heard me right and it’s free. Start small with the number of customer email ids you get from your website, social media or internet. Work on the newsletter that speaks about your offers, exclusive discounts and send them for timely promotion.
Platforms like MailChimp offers free email services. Make the best use of this free service to reach an audience and ask them to subscribe to your newsletter for more offers later. Use the email you get from your social media channels, website and make the best use of it. Work On email subject and body that stands out among all the other emails. Keep improvising for better email open rate and email click-through-rate.
4.Make your customers work for you – Happy and satisfied customers are the biggest and the best marketing tool. Actively work with them and engage with them to create a buzz on the internet. They are the live proofs of your hard work and quality product. Their one recommendation or their one positive experience with your brand can build a great percentage of confidence among new buyers and customers of your company. Word-of-mouth is said to be an old marketing technique, but when works, it still has the potential to create more magic for your brand in today’s digital environment.
5. Press releases – Every time your business does something newsworthy, don’t hesitate to shoot off a press release—maybe folks will pick up on it. They’re a powerful media tool to use to help generate publicity, and having free distribution of them is a bonus. There are dozens of websites out there that you can use for your press releases, such as PRLog and 24/7 Press Release.
6. Online Business Directory Listing –Excellent method to improve link building and market your business, which is an important way to climb higher in search engine results. It will be a great advantage if you
Marketing is a must, whether you are a big well-known brand or a small business or a startup. Without marketing, you will reach nowhere. Investing in huge chunks may not be possible for you, but working smartly and making your moves cleverly can help entrepreneurs move their brand and products and get them to places that too for FREE.