E-commerce continues to grow in many countries with double-digit percentage growth. Already one in ten sales francs, according to a recent study, originates in the retail trade from an e-shop. Those who have not yet jumped on the online train, should hurry up. More and more dealers want to cut off a piece of the lucrative cake. If you want to be successful, you need an attractive offer, a customer-friendly webshop and efficient logistics processes. Find out now why integrated ERP systems play a central role in this.
Map online processes in the ERP
In many places, the classic image is still in the head, that webshop and ERP software are two different worlds.High time to rethink, because now has long since grown together, what belongs together in reality. Previously common media breaks were largely based on unbridgeable technical differences between the online system and ERP. Different databases and programming languages, different system requirements and technologies created digital trenches, which could only be overcome with difficulty. In the meantime, such problems only cause a tired smile for the users of modern ERP systems. E-commerce processes can be mapped directly in the ERP today. This is made possible by integrated web shops with professional design options. This way, individual templates and responsive designs can be created, as well as coupon promotions, newsletters, personal and protected customer areas and much more.
The secret of success is integration
One of the strengths of ERP software is that it can consistently connect different business areas. A big advantage, which brings with it the ability to integrate: data only needs to be collected once and can then be used anywhere in the company. This saves interfaces and at the same time avoids sources of error and delays in data updates. It does not matter if production processes or e-commerce processes are supported. An integrated ERP Uses the same data for both the order processes and the online store – in real time. As a result, stock levels, item descriptions, prices, customer information, orders, etc. are always and everywhere identical. Anyone familiar with the dynamics of e-business knows how important consistent data is as a basis for process efficiency. Both the upstream and downstream processes in logistics, procurement, sales and finance depend on consistent, up-to-date and error-free data.
Efficiency thanks to central data management
Modern ERP systems have a paradoxical quality. On the one hand, they serve as a central reservoir for all company data, on the other hand, these data can be used completely decentralised. The integrated webshop of an ERP uses centrally managed product, order and customer data. This has several advantages. On the one hand, this can serve various sales channels simultaneously, such as shops, web shops, partner portals, re-sellers or price comparison sites. On the other hand, thanks to networked information and data, customers benefit from individual offers, loyalty bonuses, special price lists and assortments, etc. Thanks to the smart combination of data, manual process steps can be combined to create automated workflows that further increase efficiency in e-commerce.
ERP functions for the webshop
Current article information in the webshop are indispensable. In addition to prices, pictures and descriptions, customers also want to know whether the item is even available, which options are available, what are the possible shipping costs, which payment options are offered, etc. All information about the products, but also to the individual customers easy to manage in the ERP system (since they are needed there in other areas) and make it available to the webshop. Even more: the direct integration E-Shop and ERP also makes it possible to provide specific ERP functions, such as the calculation of discounts, graduated prices etc. online. The variants determined from product configurations can be offered directly online or accepted as an order.
Webshop functions in the ERP
Customer profiles in a protected login area offer webshop users the possibility to deposit contact data, manage permissions, subscribe to newsletters or define areas of interest. Data that not only serve the customer, but also the provider of the webshop . This can be used to control marketing campaigns or handle logistics processes. The ERP benefits from the functions and information available in the webshop. The perfect interaction of ERP Software and e-shop creates the basis for efficient processes. United as a team player, they facilitate entry into e-commerce and form the basis for innovative business models.